Is your website ready for the
EU's anti-greenwashing law?

Starting September 2026, vague environmental claims on your website become illegal under EU law. Scan your site now — find out what needs to change before enforcement begins.

Free scan of 1 page. No credit card required.

75%
of EU products
carry environmental claims
53%
are vague or misleading
according to EC studies
4%
of annual turnover
maximum penalty per member state
Sample report

See what we flag — and how to fix it

claimscan — compliance report
Rule 1 — Generic green claim
"We use eco-friendly materials in all our products"
"Eco-friendly" is a banned generic term under ECGT unless backed by recognised certification displayed on the same page.
✓ Suggested compliant rewrite
"Our products use GOTS-certified organic cotton (85%) and GRS-certified recycled polyester (15%)"
How it works

Three steps to compliance

01
Enter your URL
Paste any product page, sustainability page, or your entire domain. We handle Shopify, Webflow, WordPress, and custom sites.
02
We scan for claims
Our AI reads every word in context — in English, German, and French. We check against the full ECGT directive, not just keywords.
03
Get your report
Every flagged claim with the exact violation, a plain-language explanation, and a compliant rewrite you can copy-paste.
The regulation

What is the ECGT directive?

Directive (EU) 2024/825 — the Empowering Consumers for the Green Transition — makes it illegal to use vague, unsubstantiated, or misleading environmental claims when marketing to EU consumers. Any company selling to EU customers must comply, regardless of where they're based.

Terms like "eco-friendly," "sustainable," "green," and "climate neutral" are banned unless backed by recognised certification on the same page. Carbon offset-based neutrality claims are banned outright. Self-created eco-labels are banned. Enforcement begins 27 September 2026.

WHAT'S BANNED
✕Generic claims — "eco-friendly," "green," "sustainable"
✕Carbon neutral claims based on offsetting
✕Self-created sustainability labels & badges
✕Whole-product claims based on partial truth
✕Future claims without verified plans
✕Presenting legal requirements as features

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